People have five senses with which we perceive our environment. Architects and designers focus primarily on visual perception, but architecture and rooms also appeal to our sense of smell. Each material, space or place has its own smell, which has a direct effect on our well-being and on our orientation. For example, we associate it with good and bad qualities of a material, a room or a place.

Scents and smells have the potential to evoke emotions, awaken memories and help us to orient ourselves. Whether natural or artificially produced, whether emanating from a product or material or whether perceived as a mixture of odors in a room or in the environment, they all have an immediate and direct effect via the brain. They stimulate our behavior and our sense of perception. They dig deep into the long-term memory, and are thus important reminder carriers.

The aim of the series of lectures and exhibition is to consider the effect of fragrances on the people in space from different positions and individual perspective, and to get to know application areas and operation of fragrances in our everyday life, in the public space and the materials.

Installation
Architectural spaces and materials with matching fragrances.
architectural photography: Hans H. Münchhalfen, Basel
Fragrances: Andreas Wilhelm, Wilhelm Perfume, Zürich, Dubai

Sponsors
the event series takes place with the kind support of 'CMS Christoph Merian Stiftung'.